Artalent > Design >Daniela Seminara


DANIELA SEMINARA

Degree at Politecnico di Milano, faculty of Design, in 2002.
Degree thesis “Toy Jacket, ludic learning too l– to be worn, touched and listened to. Therapeutic toy for senses education, addressed to children with visual handicap”
Professor: Engineer Giuseppe Andreoni - Co-examiner: Architect Paola Bucciarelli

Daniela Seminara works as a professional and collaborates with the designer Gianni Arduini for the design of homeware and products for the person.
From 2007 design director for the company Pasini Metals Productions, whose core business is the production of wicket-door handles.
Beside the designer activity, she carries out a PhD at the faculty of Design, Politecnico di Milano.
The subject of the research is design management tools for designer that working by small manufacturing companies.
The methodological aim of the research is Value Culture and the Analysis Value for the development new product design driver.

Acknowledgements

2007
Finance to research in Lombardia (Italy), scolarship competition “Ingenio” Regione Lombardia- Finlombarda SpA

2005
SELECTION for the project Poli.design “DAC”, DESIGN for ARTS&CRAFTS. System of connection between design and artisan businesses of the home system sector.
Product in production: line of Brass Handles and Corian®,  Plus by Pass move into design – Pasini Metals Production SRL.

2004
PRIZE  “XX Premio Compasso d’Oro ADI - Targa giovane” with the project “Toy Jacket. Toy to be worn for children with visual handicap”

2003
SELECTION Prize “Start Cup” Technological Innovation of Politecnico Innovation – Business Accelerator of the Politecnico di Milano, for Idea imprenditoriale and Business Plan “EdOdesign, EverydayObject. Start of a design study to promote design for all and design for disability”

2002
PRIZE competition "Space2Tex" – cooperation between the space sector and clothes [European Space Agency, D’Appolonia ingegneria, Corpo Nove abbigliamento] with the project “Toy Jacket. Toy to be worn for children with visual handicap”

2001
SELECTION competition “Maniago design” knives design – Section Disabled with the project “Rotello. Table knife for people who suffer from rheumatoid arthritis”

1999
PRIZE competition Bonetto for SMAU Prize Edition with the project “EnergyBox.Public battery recharging device for mobile phones”


PLUS LINE

Plus is the first line of items conceived for Pass move into design  , where design is the guiding element, the leitmotif.

Plus breaks away from the traditional way of thinking about a handle and suggests new functional solutions, where there is ample room for emotions.

The three levels of innovation involved in the design of Plus:

- novel functions, the handle viewed no longer as a lever which serves to open a door but as a truly dynamic object, used for hanging, to leave messages on;
- new materials and finishes, the Corian®, the wengé wood, the matt nickel;
- new shapes, a simple and linear styling offering particular flexibility in the combination of components and finishes, suitable for a number of styles, from the very sober to the more eccentric ones.

Three messages to the people:

Communicating
Conveying the expression of the being, each gesture is also, and always, a way of communicating. A mark, a decoration, an invitation to make a move, to give emotions.

For opening, true, and why not to leave a message?
A handle, a good handle, is a faithful object, we know, and moves for no other purpose than that of welcoming us. The lever model Plus-O, available in various materials and finishes, has a hole which decorates its surface and which seems most suitable for a flower to be put in.

Hanging
Observing, considering, perceiving; as much with our eyes as with those of our minds. Small gestures, habits, attitudes. It is in the simplicity of thought that design shows the marriage between the beautiful and the useful.

Who has never used a handle to hang something on it?
Models Plus-UP, Plus-LINE and Plus-O fitted on a plaque with a hook have been thought up just for those who mean to put the handle to good use.

Customizing
Combining materials and finishes, combining details with the whole, choosing to act and not stand still. Never.

And if the handles match to perfection the tiles in the bathroom but clash with the kitchen curtains?
Plus has been specifically studied to be customised: with the combination of its basic elements, it is possible to create infinite and personalised models to suit the user’s taste as well as the demands posed by the room where the items are fitted.
Plus: materials, forms, colors, functions.


Pass move into design [www.passdesign.it]

A new brand has been launched by Pasini Metals Productions.
Pass move into design was born from the innovating sensitivity of a company which has operated in the field of brass handles for 40 years and which establishes, through the tireless search for excellence of Consorzio POLI.design of the Milan Polytechnic, a collaborative relation aimed at exploring new markets.

The items presented by Pass move into design highlight the traditional skills involved in working the metals and fuses these with a most creative view offered by the perspective of design, in a harmonious mixture of materials, finishes and novel functions.

The background to Pass is the theme of the “threshold”, seen as a mysterious area for projects which may disclose a wealth of unexplored stories made of gestures, sensations and needs.

Pass move into design is the new brand for the threshold design, which blends innovation and poetry within the name of an Italian trademark.


TOY_JACKE
Playful tool for knoledge – to dress, to touch and to listen

Education’s of senses terapeutic toy, it’s aimed at blind children.  
“If I listen then I forget, if I look then I remember, if I make then I understand” Bruno Munari Toy Jacket  is a game you can wear, I thought of itfor child that have serious sight defects.  It stimolates the use of the senses knowledge of ones own body at the cognitive level.

It’s made up of various detachable parts which can be discriminated by touch with texture, forms and colours. on the body it look like a jacket, when al the parts are own together.
The aim of the project is to experience the evolutionary stages of growing up trough activities which are fun and have a sensorial significance: recognition of self, distinction between people and things, corporeal awareness and spatial awareness.

It’s primarily aimed at blind children, interpreting the specific needs connected with blindness at the pre-school age; but it can also be used for children with multiple sensorial-cognitive impairment and non-disable children who can find a valid didactic, pedagogic and toy instrument, in the project.
Generaly the blind child is staticto  and play is a good stimulate to aim of encourage him to move about in the area around him .

Toy Jacket has some sounds and vibrator chips (cellphone tecnology), which activate objects  hidden in the jacket or put in the ambience around, which encourage the bilnd child to discover and to understand the objects far away from or near his body.
It’s various pocket sizes, form and material which the child can use to classify little objects found during his exploration.

The lacings are also different and particular so that the child practices manual ability it  be able forms, performaces and actions similar to other daily actions.
The tactile and materials aspects are foundamental in this project, which aims to form and develop a tacticle, auditory and figurative memory in the blid child. As much important is the possibility to act in autonomy with the object and in one time to cause interesting in other child with which could share exploration and discovery. For Esa’s financing made a proptotype of Toy-Jacket. It’s presence in some exhibition about Technology Transfer in the textiles and clothing sector.